Debate rages as to whether up-and-coming authors (yep, that’s us!) should set up Facebook pages as part of their marketing and promotion strategy.
Until very recently, I would have said yes, they definitely should; spread oneself as widely as possible in order to reach the largest and most diverse audience possible. Then Facebook went and changed their algorithms and I changed my mind.
Tut-tut Facebook, go to your room immediately!
The Author As A Brand (Oh Yes You Are…)
It’s now vastly more difficult for small brands – and yes, you ARE a brand – to gain visibility and thereby increase the number of their fans. This is because Facebook now prioritises content posted by the people who users interact and engage with the most.
OK, even I had to read that 3 times before I got it, and I wrote it. So let’s have a look at what this means, with the help of a very pertinent example.
OK, so here’s the thing about marketing yourself as a writer on the interwebz.
It’s bloody hard work.
Hemingway famously said:
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
And he never had to use Twitter.
So Who Made You The Expert Then?
“Ah yes,” you may be thinking sagely, “but just who are you, young whippersnapper, to deign to tell me how to promote myself or my novel online? What makes you such a guru eh?”
Ah, that most vexatious of subjects – “show, don’t tell.” Advice which is bandied about liberally yet which writers, particularly those newer to the craft, often struggle to comprehend. I speak from experience – it took me years to get my head around the difference between showing and telling.
Yet, like riding a bike or juggling hamsters, it’s a skill which, once learned, will never desert you. Today I offer some examples which I hope will serve to clearly illustrate the difference and give you a handy cut-out-and-keep guide to showing versus telling.
OK, let’s start with a bit of telling shall we?
Lord Farnsworth bustled toward the Orangery. The night air was cold and a light rain was falling.
So far, so factual. A clear description of the weather, very useful if you yourself are planning to go for a walk and wondering if you need your trusty brolly. But it’s not particularly compelling is it? In fact, it’s rather dreary. Much like the weather afflicting his Lordship.
Anyone with eyes or friends can hardly have failed to notice that this week marks Facebook’s 10th birthday.
If you’re anything like me (and I do hope you are, you lucky people you) then your timelines will have been inundated with My Facebook films. If, at this point, you’re asking “what’s Facebook and what’s a timeline?” then your Author Marketing Plan is #failing #abysmally. Much like hashtags on Facebook really.
One ring to bind them
Yes, this week we’re all awash in personal lookbacks over the past however many years we’ve been sharing our lives online. Top-rated photos, most-liked posts and sundry other reminiscences all rolled up into a one-minute-five-second film encapsulating what FB regards as our most notable assets.
So, I hear you wondering aloud, what has any of this got to do with writing?