There is one magic trick for marketing your books (or blog or brand or self)…
What’s that you protest? Everyone else tells you “there’s no magic trick to successful marketing?” Yep, I’ve heard that too. Don’t believe them, they’re wrong.
There is one magic trick to marketing and it is this…
Don’t spread yourself too thinly.
Right, off you trot and get on with it.
Actually, woah, hang on… before you go, allow me to elaborate…
A writing teacher (and multi-published novelist) once told me that to really understand a character you’re writing, you should make a list of the items they carry in their pockets.
While I hate to disagree with such an august mentor, I’m afraid that I simply have to.
You see, if you take a peek in my pockets at this very moment – an undertaking from which I heartily dissuade you – you will find a handkerchief, some small change and a couple of buttons which popped off my coat. A character who uses money, occasionally blows his nose and shivers a lot does not a compelling story make.
This may be different for the fairer sex. I have never plucked up the courage to venture into the deepest recesses of a lady’s handbag, so am not intimately acquainted with the traditional contents of such. However, I suspect them to be of an equally utilitarian nature; I would hazard a guess at purse, travelcard, keys, phone and a little spare make-up.
Show me the woman who carries a blunderbuss, a taxidermied stoat and an assortment of kazoos in her bag and I’ll show you a story!
A Room With Views
In short, the whole pocket exercise doesn’t really work for me. No. Far more telling and illustrative are the items which characters have dotted around their living room. In a supposedly private space, we reveal far more of our true natures and past lives than we could ever fit in a pocket.