There is one magic trick for marketing your books (or blog or brand or self)…
What’s that you protest? Everyone else tells you “there’s no magic trick to successful marketing?” Yep, I’ve heard that too. Don’t believe them, they’re wrong.
There is one magic trick to marketing and it is this…
Don’t spread yourself too thinly.
Right, off you trot and get on with it.
Actually, woah, hang on… before you go, allow me to elaborate…
A writing teacher (and multi-published novelist) once told me that to really understand a character you’re writing, you should make a list of the items they carry in their pockets.
While I hate to disagree with such an august mentor, I’m afraid that I simply have to.
You see, if you take a peek in my pockets at this very moment – an undertaking from which I heartily dissuade you – you will find a handkerchief, some small change and a couple of buttons which popped off my coat. A character who uses money, occasionally blows his nose and shivers a lot does not a compelling story make.
This may be different for the fairer sex. I have never plucked up the courage to venture into the deepest recesses of a lady’s handbag, so am not intimately acquainted with the traditional contents of such. However, I suspect them to be of an equally utilitarian nature; I would hazard a guess at purse, travelcard, keys, phone and a little spare make-up.
Show me the woman who carries a blunderbuss, a taxidermied stoat and an assortment of kazoos in her bag and I’ll show you a story!
A Room With Views
In short, the whole pocket exercise doesn’t really work for me. No. Far more telling and illustrative are the items which characters have dotted around their living room. In a supposedly private space, we reveal far more of our true natures and past lives than we could ever fit in a pocket.
Yes. You do. That was very nearly the most concise blog post in the history of blog posts. Until I decided it might be more helpful to elucidate a little… If you aim to self-publish then absolutely yes, you should maintain a blog or a website. To be frank, even if you’re heading down the traditional publishing route, you’d be well-advised to set one up. Major publishers no longer spend the time and money promoting poor starving authors like they used to and you’ll find yourself doing much of your own audience-building. Or else standing on street corners with a sandwich board. Now, I know many of you reading this have already carpe’d the diem and set up highly successful blogs, so please bear with me (or toddle off and entertain yourselves for a bit). If you’re amongst those, however, who are still pondering “but why do I need a blog?” I shall endeavour to explain. Continue reading
Hello? Is this thing on…?
It’s been a while hasn’t it? Quite a long while in fact. I have been hiding away and have neglected you all, for which I offer my most sincere apologies.
I’ve been busy. Yes, OK, I know how often I use that phrase and I know you’re all frantically busy too and still find time to blog. I really have no excuse. Oh hang on… yes I do…
I have been beavering away at the novel, cracking on with the final (I do so hope) round of edits and using the gruelling opportunity of Camp NaNo to really push toward the finish line. So there, that’s kind of a good excuse no? I dropped the blog about the writing to focus on the writing. Am I forgiven?
Anyway… thought I’d just pop by to assure you all that I haven’t succumbed to a surfeit of lampreys and I’m still extraordinarily fond of each and every one of you. I shall endeavour, in my best boy scout manner, to become a better blogger again.
And – big fanfare please (ta-da-da-da-da-da-DAAAAAAA!!) – in response to some absolutely delightful comments on my previous post (a snippet of the infamous first novel, Dark Energies) I might even pop up a few more excerpts to whet your collective whistles!
Now there’s a promise for a sunny Friday morning eh?
Must dash, the peacocks are nibbling at the peonies again, but watch this space my friends…
It is time for me to confess. I can hide my guilty secret behind a curtain of self-denial no longer.
I am enamoured with Google Plus. In fact, I may go out and get drunk and have “I heart Google+” tattooed on my bicep.
Now settle down, calm yourselves, please don’t carry on so! Allow me to explain before judging me, if you would.
Don’t Believe The Rumours
For a long time I, like many others, avoided Google+, believing the rumours that its user base consisted entirely of Google employees, a handful of early adopters and several sociopathically vain bon-vivants who could no more let a new social media vehicle pass untested than permit a bandwagon to roll by un-jumped-upon.
Then I saw the light…
Plot holes, those devious little blighters, have a knack of popping into existence just where you least expect them.
I am not the kind of chap who outlines a novel before jumping in to the fun of writing it. Broad brush strokes, a skeleton framework of ideas and then it’s chocks away! My transatlantic friends call this being a ‘Pantser’ – flying by the seat of one’s pants as the story takes one from point to point in a free-wheeling, fast-flowing fashion. Being from the side of the pond where the cucumber sandwich still reigns supreme, the term ‘pants’ has less savoury connotations for me. No, Pantser will not do at all. Ladies and gentlemen, I am a Trouserist.
The situation is further complicated by the fact that I don’t have the luxury of writing every day. Much as I would love to, the demands of daily life and a mortgage mean that I often struggle to find the time to write. Progress on the novel is sporadic, at best.
I am a self-confessed Sporadic Trouserist.
And that is where the plot holes worm their insidious way in… (you don’t want holes in your sporadic trousers, I assure you).
OK, so here’s the thing about marketing yourself as a writer on the interwebz.
It’s bloody hard work.
Hemingway famously said:
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
And he never had to use Twitter.
So Who Made You The Expert Then?
“Ah yes,” you may be thinking sagely, “but just who are you, young whippersnapper, to deign to tell me how to promote myself or my novel online? What makes you such a guru eh?”